- They have potential. People are used to using hashtags on Instagram, Pinterest, and Twitter, and granted, not everyone on Facebook understands them, but that shouldn’t stop us. If done correctly, hashtags on Facebook could be used for an event such as we already do on Twitter. Encourage people to use your hashtag on all platforms!
- They are an easy way to track the conversation. Just like hashtags everywhere else, Facebook has made them clickable and searchable. Are people using your hashtag on Facebook, already? How would you know if you don’t look?
- They are an easy way to find new material. Similar to my experiences on LinkedIn, I have actually found new content using hashtags on Facebook. By clicking an industry hashtag, I have found new pages to follow with great information that I would not have found any other way.
#hashtags #Facebook #Twitter #Instagram #Pinterest #trackconversations #findnewmaterial