Remember the saying ‘birds of a feather flock together’? Promoted posts are used to target people of similar interest that are connected with you. It can be very effective for businesses if they use it wisely.
Businesses need to have an end goal that would help grow your business. Promoted posts can be seen as a ‘vote of confidence’ from yourself to your friends and family – in other words you’re telling them that you have trusted the post and they should do the same to.
Use promoted posts when:
- You’re giving away something useful that fans will like and they will tell their friends.
- Running a social media contests. Fans loves contest and promoting it would helps get the message viral you need to spread not only your contest but also your brand awareness.
- You’re looking to capture more emails for your mailing list.