I don’t chat about emails too much because the open rate is so small however I see more and more companies drawn to them. Here are some tips:
1. Work with a reputable email marketing company that can show they are not blacklisted by Google, Yahoo and other big players. The other option is to utilize your own self-run email distribution service.
2. Be informative: Here are some examples of informative content you can include in a newsletter: Blog posts, Tips, tactics, how-tos, tutorials, Industry news/third party news, events, dates to remember, holidays, Interesting facts, reviews, photos, contests/contest winners, resources, company news – updates, improvements, new products, awards, volunteer projects, etc. Infographics, webinars and/or videos, testimonials. recipes and fan photos
I received some of this information Skadeedle.