Facebook Killing ‘Become A Fan,’ Embracing ‘Like’

March 31st, 2010

Facebook has finally admitted that it has become a marketing tool! Here is an article I found that I thought I would share!
Facebook Killing ‘Become A Fan,’ Embracing ‘Like’
By Christopher Heine, ClickZ, Mar 29, 2010
692Share
Facebook is scaling back on the word “Fan” and ramping up usage of “Like” on brand pages. According to a [...]

Treat your approach to Social Media like you would any PR effort

June 21st, 2009

Here is a nice article I received from Jeff Lulla.
1. Don’t go running off without a plan. Meet with your marketing folks/committee and decide what kind of presence you want to project and how much information you want to share.
2. Decide if/how you will measure [...]