Social Internet Marketing: Reaching your audience and consumers through your website via blog with connections to Facebook, Twitter, LinkedIn, and Flickr. You can also use additional sites in your market to let consumers know what events, announcements, product launches, or information that is happening with your business.

Advertise: You need to let consumers know you are here! Advertising sends the message of what you have to offer, what you are about, and how to find you! Advertising needs to be consistent. One ad here or there is not going to get ANY return! It takes frequency and familiarity for a consumer to see you. When they finally need your product or service they are going to look for you. If you are no longer advertising they will think you are no longer in business and find someone who is advertising to buy that product or service. Advertising can be considered web ads or print ads. Find where your best audience is. Capture that business!

Free Press: I will say up front it is not free! Connecting with magazines, newspapers, or other media takes money. Typically you need to find someone who has the connection to the publication you want to have a story presented in. You need someone to “pitch” your service or product. You may also need someone to create press releases. This includes copy, distribution, and follow-up. It can be as costly if not more than advertising.