Pros And Cons Of Social Media Contests

We know that contests are great for increasing engagement and also great for things like gathering emails.

In this article, I’d like to share the pros and cons of hosting each type of contest. Don’t forget—the results of your contest will rely heavily on the amount of promotion you put into it.

Photo/Video/Essay Upload Contest

A photo or video upload contest is a user-generated type of contest in which the participant actually has to do some work in order to be accepted as a contest entrant. This can be a contest that asks your fans to upload a photo of them wearing your brand. It could be a mock commercial in which your fan is the director. Or it can be an essay contest about why this entrant deserves that fabulous trip around the world.

PROS:
1. These Are The Most Engaging Types Of Contest Out There

2. They Have The Most Potential To Go Viral

3. They’re A Great Way To Gather User-Generated Content Around Your Brand

CONS:
1. It Requires Work From The Contestant, So The Entry Numbers Will Be Smaller

2. Judging Might Be Hard

Pin It To Win It Contest

The Pin It To Win It contest, like the Photo/Video contest, requires the user to do some work in order to be entered to win.  Like the Photo/Video contest, the engagement is high, as is the pass along value.

PROS:

1. You’re Tapping Into A Growing And Engaged Audience

2. Your Content Will Stay Pinned Forever

3. You Are, Essentially, Growing Your Pinterest Audience

CONS:

1. It Requires Work From The Contestant, So The Entry Numbers Will Be Smaller

2. Judging Might Be Hard

Sweepstakes

A sweepstakes requires the least amount of work from your fans and new fans. Usually all it requires is a name and email and you are good to go.

PROS:

1. You’re Growing Your Email List Fast

2. A Sweepstakes Offers Tons Of Sharing Potential

CONS:

1. There’s Not A Lot Of Engagement

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