The worst thing you can do when developing your network – and your reputation – is to over-promise and under-deliver. Only take on what you can handle and don’t hesitate to delegate when appropriate. This will guarantee that you exceed expectations. And when networking, you can’t ask for anything better than a good reputation.
Some companies are just afraid to have fun and be cool on social networks, but being fun and cool once in a while won’t hurt, even a bank! Seriously, people will relate to your business more if you show them you have a sense of humor too!
To increase engagement and not bore your followers you should mix updates. You can mix updates on Facebook by posting pictures, text, links, pictures with links in the caption, occasional videos, etc. On Twitter you can post your own tweets, retweet, tweet with pictures, questions to other users. Even on Pinterest and Instagram you can post text updates in the form of pictures.
I think we get in the habit of adding our posts and not checking it a FEW times before we hit the button. The eye will trick you. Even with the spell check you need to check your post and make sure it makes sense. I am guilty of this very issue a few days back and it was too late. By the time I had seen my error it had posted from the Blog, to Facebook, to Twitter and LinkedIn. Check your work!
This is one of the most common mistakes that businesses make. Social media is all about sharing, don’t post only about your business, products, or services – people will get bored and you will lose a lot of targeted customers.
Engagement is good to make your post to spread virally on social media networks. Each time a person likes, comments, shares, or retweets your update, it will get noticed by that person’s friends.
That’s worth a new topic to blog about, but make sure to include call-to-action in your updates. On the other hand, don’t ask for “Like it” or “Share it” on each and every update. It will turn off your followers. Consider quality updates with thought-provoking comments and beautiful pictures! Your followers will know what to do.