Do Some Research

The first time you put together an ad campaign on Facebook, you are going to be eager to get your content out there and watch the “Like” counter shoot up. Unfortunately, without at least a little bit of research, you are not going to see the results you are hoping for.

Look through your insights, study engagement levels and develop a campaign that both fits the brand you’ve created on Facebook and appeals to a specific audience.

Don’t make promises you can’t keep

The worst thing you can do when developing your network – and your reputation – is to over-promise and under-deliver. Only take on what you can handle and don’t hesitate to delegate when appropriate. This will guarantee that you exceed expectations. And when networking, you can’t ask for anything better than a good reputation.

Are you fun and cool?

Some companies are just afraid to have fun and be cool on social networks, but being fun and cool once in a while won’t hurt, even a bank! Seriously, people will relate to your business more if you show them you have a sense of humor too!

Do you update with pictures or text?

To increase engagement and not bore your followers you should mix updates. You can mix updates on Facebook by posting pictures, text, links, pictures with links in the caption, occasional videos, etc. On Twitter you can post your own tweets, retweet, tweet with pictures, questions to other users. Even on Pinterest and Instagram you can post text updates in the form of pictures.

Take your time!

I think we get in the habit of adding our posts and not checking it a FEW times before we hit the button.  The eye will trick you.  Even with the spell check you need to check your post and make sure it makes sense.  I am guilty of this very issue a few days back and it was too late.  By the time I had seen my error it had posted from the Blog, to Facebook, to Twitter and LinkedIn.  Check your work!

Don’t post only about you

This is one of the most common mistakes that businesses make. Social media is all about sharing, don’t post only about your business, products, or services – people will get bored and you will lose a lot of targeted customers.

Post engaging topics

Engagement is good to make your post to spread virally on social media networks. Each time a person likes, comments, shares, or retweets your update, it will get noticed by that person’s friends.

That’s worth a new topic to blog about, but make sure to include call-to-action in your updates.  On the other hand, don’t ask for “Like it” or “Share it” on each and every update.  It will turn off your followers.  Consider quality updates with thought-provoking comments and beautiful pictures!  Your followers will know what to do.