This is not heart surgery, people. This is social media. Be relatable, be fun. Show behind-the-scenes information and photos from your office. Starting from scratch? Let your social media followers see how you’ve grown as a company. Take them on the journey with you. People love to be a part of something, to think that they’ve helped nurture something from the beginning. Have a new office? Show before and after pics. Just hired a new employee? Post a pic and introduce them.