Here is a great article I came across….http://4bn.co.uk
I have attached the bullet points for easy reading!
A custom pinnable graphic will feature sales and services.
Optimizing your page with keywords will show the page up on Google
Posting every day ups your pages ranking on Google
Page is optimized with a map for local businesses
On the page you tell people about your products and services
You can use an opt-in form to grow your email list and grow your customer base
You can sell directly from your custom page in Facebook
Check in deals can be set up so customers recommend your business to their friends virally
Multiple events can be created every month to promote special sales, events, products or promotions at your business.
Your business Facebook page can be linked directly to your website, driving traffic to it.