A contest is another great way to grow fans and grow your business on Facebook. What is the difference between a freebie and a contest? Well, a freebie can consist of lower-value items, such as one photoshop action from an entire collection – usually to just give them a sense of what they would be buying. A Facebook contest could actually win them something big, perhaps the entire collection or a private consultation with their in-house designers.
The reason why contests work is because they not only help grow fans on a page, but it helps to grow email leads too. Most Facebook third party contest apps like Binkd comes with an email capture form that would need to be completed before fans can participate.