I’m sure you’ve heard of the saying ‘content is king‘. That is only partially true and, in my honest opinion, content and community needs to co-exist.
If you want to grow your business with Facebook, you have to be constantly adding value and engagement on your page. Good content would certainly help you to do that, but good content is wasted and ineffective if you don’t have a supportive community to broadcast your content to.
Start by growing a community before you start promoting. The reason to do so is because you have to build trust within your community, and your community need to trust that you would broadcast useful content that will add value to them. People will only buy from you when they have trusted your business.