Engagement is good to make your post to spread virally on social media networks. Each time a person likes, comments, shares, or retweets your update, it will get noticed by that person’s friends.

That’s worth a new topic to blog about, but make sure to include call-to-action in your updates.  On the other hand, don’t ask for “Like it” or “Share it” on each and every update.  It will turn off your followers.  Consider quality updates with thought-provoking comments and beautiful pictures!  Your followers will know what to do.

Just as I said yesterday…..share!  Don’t get too bogged down with only sharing an idea you like or something you think is clever.  Change it up so that it comes from you.

Companies like to be innovative and creative, I get it.  But even so, have a strategy!  Don’t just try it once and see if it sticks..

If you don’t have time to create a full strategic social media marketing plan, create a “napkin plan” at least. Make sure to clearly state your objectives (what exactly you want to reach) and steps how to reach those objectives.

You need to be active on Facebook, LinkedIn and Twitter for branding purposes; you also need to be able to build and nurture customer and user communities on your own web site for interaction and engagement.  Create opportunities for yourself to network.

When you are writing a post be clever, unique and thoughtful.  Facts are not fun.  Get your audience to comment, like or share.  Throwing up content on Facebook because you can, does not mean you should.