I hear of seminars going on all the time. Is this the new way to connect with businesses personally? Here is where I am scratching my head. Who is putting on these seminars? Plenty of businesses are having seminars and charging you to receive something worthwhile from the seminar. Be cautious! Are they the authority on the subject? Are they speaking from experience? What data and research have they brought to the seminar? Find out where the information is coming from before you spend your money and your time!

Any seminar should have some value associated with the cost! Do the research and ask the questions beforehand! Is the seminar producer interested in speaking, adding to their portfolio, or making instant cash?

Is the company or person seeking a long-term relationship? Sometimes seminars are a way to get the business. If the company holding the seminar is giving you something worthwhile to get your business, consider it a business cost to get in the door! Ask for a credit from the seminar to be applied to services rendered in the future!

Consider free seminars also! If a company or person has a seminar that you are interested in and you have done the research to find out where their data is coming from. Take it! Sometimes people are learning how to give seminars, trying to understand their market, trying to get your business, or they could be looking for data from the attendee. This creates the illusion that you get what you pay for. Rethink this! We expect to pay and receive something worthwhile, since we have paid. Seminars without a cost should not be undervalued. Ask why it is free! Especially in this economy!

This entry was posted on Wednesday, December 9th, 2009 at 12:10 pm and is filed under Down to Business, Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.