We get it, you’re awesome. But you also need to be supporting organizations you pull inspiration from, content you find engaging, and maybe even inserting a little humor now and then. This not only helps establish brand personality, but positions your brand as a consistent source of sharable content. Start discussions, answer questions, host a twitter chat, or create a company hashtag. A truly social company utilizes existing content to increase visibility and strategically position itself as an industry thought leader.