I am deeply honored to have been selected to be part of Leadership Burbank’s class of 2017.
Founded by the Burbank Chamber of Commerce, the City of Burbank, the Burbank Unified School District, and Woodbury University, Leadership Burbank is a community-based organization that offers a nine-month leadership training program for people who live or work in Burbank.
With the program’s mix of leadership training and group projects, my classmates and I will enhance our personal and professional skills, gain a deeper understanding of community dynamics, and build a network of colleagues and associates throughout our city.
Learning the best social media etiquette for business owners, especially small businesses, is almost as hard as getting started with social media in the first place. What’s even harder to do is to fully understand all of the little nuances that act as unwritten etiquette rules that run these networks. Here’s 25 Do’s and Don’ts to help make sense of it all.
Starting with Tip #1
1) Have Your Social Media Profiles Completed in Full
No one likes to get to a Twitter page only to find out that they haven’t taken the time to upload a photo to their account. Photos are a good start, having a name that is easily identified as being you and your business is a must, and take that extra 5 minutes to fill out all the “about you” information. First impressions are important and lasting. What do your social media profiles say about you?
If your company is not involved in any social platform, chances are that you are losing big and are not in a position to monitor conversations consumers have around your brand.
Read why here: http://backlogofbusiness.com/?p=2955
Whether you already have an established website or you are planning to put up a new one, you need to make sure that it has a formidable online presence so people can find it in the web. If your website can be easily found, you have a better chance of selling your products or services. Learn more about the SEO here: http://inarticleszone.com/?p=2280
Why Build a Smart LinkedIn Network?
LinkedIn can give you exposure and access to important people, help you attract new prospects, keep you in front of existing clients and vendors, spark marketing or business partnership possibilities, generate more introductions and referrals, provide invitations to speak at events or conferences, uncover media or press inquiries and much more. Read all about building your LinkedIn network here: http://www.socialmediaexaminer.com/powerful-network-linkedin/
Knowing your audience is easily the most important aspect to ANY MARKETING STRATEGY. Whether you’re marketing on social media or in a newspaper, you need to know who your customer is. It also poses the most difficulty when it comes to learning how to market a small business. Read more here: How To Target Your Audience Using Facebook Ads
Creating conversion pixels for your ads is a simple process that allows you to get slightly more in-depth insights in your ads. It will report the number of conversions you received directly from your website conversion and link ads, giving you an accurate measure of your ROI. Creating conversion pixels in Facebook is simple, read how here: Using and creating conversion pixels for Facebook Ads